Lamborghini Experienced Record-Breaking Sales In 2023

For Automobili Lamborghini, 2023 turned out to be a memorable year. Not only was it the 60th anniversary of the company’s inception, but Lamborghini delivered more than 10,000 automobiles in a single year for the first time in its history. With this Lamborghini also shattered its own previous sales record that it set in 2022.

The distribution of delivered vehicles was evenly distributed among the three macro-regions: EMEA (Europe, Middle East & Africa) had a 14% increase over 2022, totaling 3,987 automobiles; the Americas came in second, with a 9% rise (totaling 3,465), and APAC (Asia Pacific) had a 4% increase (totaling 2,660).

With 3,000 cars delivered, the United States remained the largest market for Lamborghini, followed by Germany (961), Chinese Mainland, Hong Kong and Macau (845), the United Kingdom (801), Japan (660), the Middle East (496), South Korea (434), Italy (409), Canada (357), Australia (263), France & Monaco (255), Switzerland (211), Taiwan (131) and India (103).

In terms of models, Urus led the charts with 6,087 vehicles delivered, followed by another notable record for the Huracan, of which 3,962 cars were delivered. In addition, 63 cars equipped with the iconic V12 were delivered, including the last 12 Aventadors and 51 Few-Offs.

2023 was also the year of the launch of the Lamborghini Revuelto: the first V12 HPEV (High-Performance Electrified Vehicle) hybrid super sports car, with orders already covering production into late 2026.

In addition to Revuelto, following the electrification plan Direzione Cor Tauri, many novelties highlight Automobili Lamborghini’s clear projection towards the future. These included the unveiling of the Lamborghini Lanzador concept car, a visionary preview of the forthcoming fourth all-electric model, and the debut of the Lamborghini SC63, the LMDh category racing car that from 2024 will run in the FIA World Endurance Championship and the IMSA WeatherTech Sportscar Championship.