Maruti Suzuki Targets Global Expansion with New Dzire

Maruti Suzuki is set to expand its global footprint with the launch of the new-generation Dzire sub-compact sedan in the export markets, targeting destinations such as the Middle East and Latin America, including the UAE, Saudi Arabia, Chile, and Mexico.

The fourth-generation Maruti Dzire, which just went on sale in the Indian market, has achieved an impressive 5-star safety rating from Global NCAP, marking a first for Maruti Suzuki. This rating reflects the vehicle’s robust safety features, such as 6 airbags standard across all variants, and a stable structure and footwell area as confirmed by crash tests. The sedan demonstrated excellent protection for both adult and child occupants in frontal and side-impact assessments. This strategic move underscores Maruti Suzuki’s commitment to delivering high-quality, safe vehicles to a broader international audience.

The fourth-gen Maruti Suzuki Dzire is powered by a new 1.2-liter Z-Series petrol engine paired with a 5-speed manual and AMT gearbox options. The engine delivers a power output of 80 hp and 112 Nm of torque. Additionally, a CNG variant is available, producing 68 hp and 102 Nm.

Speaking about the product strategy around the Dzire, Maruti Suzuki India’s Executive Director of Corporate Affairs, Rahul Bharti said that with the new Dzire, the company eyes more than 300,000 units export numbers in this financial year.

“We have been growing (exports) at a rate of about 11.9% in the first 7 months of the financial year and we hope to continue on that momentum. So we hope to do more than about 3 lac car exports within this financial year. We hope to increase our exports also because, with the new sleek design, technologies, 6 airbags, as standard, it is being widely accepted in the market.”

Bharti further added that just about four years ago, Maruti Suzuki’s exports were less than 100,000 per annum. While the automaker is exporting several models globally to different markets, the Dzire is expected to play a crucial role.

Currently, Maruti Suzuki is exporting passenger vehicles to Latin America, the Middle East, and Southeast Asia. Besides that, it aims to re-enter Europe as well. Bharti said, “At some point in time, we will re-enter Europe and Japan also with the upcoming electric SUV eVitara.”