MG (Morris Garages) the British automotive marque now under the influence of SAIC of China has been awarded Greenfield status to assemble automobiles in Pakistan.
The Greenfield status offer incentives & tax cuts to new auto makers to establish their plants under the Auto Policy 2016-21 in Pakistan. The policy is set to expire in June 2021.
MG Motors Pakistan is a joint venture between JW-SEZ and SAIC (Shanghai Automotive Industry Corporation) of China. The company has already introduced HS SUV as CBU import which has received overwhelming response as per company sources.
Javed Afridi the CEO of Haier and the owner of popular PSL franchise Peshawar Zalmi is the key figure behind JW-Forland commercial vehicle venture as well as MG brand in Pakistan. He often teases various MG vehicles on his social handles which enjoys immense fan following.
Related: Javed Afridi Teases 2 more MG Cars
According to sources the company will launch a range of vehicles in Pakistan in addition to the already introduced HS SUV. Anticipated vehicles include the electric ZS EV, Extender pickup, RX8 SUV and MG6 sedans. Having SAIC as their partner, the company might also introduce other SAIC vehicles in addition to MG as per available information.
MG’s assembly plant the ground breaking ceremony of which was held recently, is in process of development in Lahore with a capacity of producing 40,000 cars a year. The company has plans to add 10-11 dealers’ network across all the metropolitan cities of the country.
The company will primarily compete in the SUV segment which is currently dominated by South Korean players, and is joined by a recent lot of Chinese and Malaysian options. The SUV segment is where the Japanese automakers have a weaker grip in our market. With local assembling, MG aims to capitalize the segment with a range of quality SUVs and other passenger vehicles.