Since Renault’s presence in Southeast Asian markets is non-existent, its new sister brand Mitsubishi could help break the ice for the French manufacturer to tap the said markets.
In a report from Automotive News, Mitsubishi is open to rebadging Renault models and sell it as their own in South East Asian markets, where the Japanese manufacturer has better presence than Nissan and Renault.
Mitsubishi Chief Operating Officer Trevor Mann was quoted saying:
Renault is almost non-existent in Southeast Asia. If it made sense for Mitsubishi to cross badge a Renault product in Southeast Asia that could be an interesting discussion.
If the idea shapes into reality, we could see the likes of Renault Duster and the Kwid on sale in South East Asian markets with a Mitsubishi badge. This will not only help Renault create synergies with its partners, but also push more volumes in lucrative, developing markets and boost market share.
Keep in mind Nissan acquired controlling stake in Mitsubishi late last year and Mitsubishi now officially comes under Renault-Nissan global alliance. The Renault-Nissan CEO Carlos Ghosn has mentioned earlier that they have massive plans for Mitsubishi:
This is not a deal where we say, ‘OK, we made the deal, now let’s think what we can do together’. No… the day we announce the deal, we’re going to tell you exactly what we’re going to do together. And it’s massive. It’s massive between Mitsubishi and Nissan. And also, it may be very significant between Renault and Mitsubishi.
Nissan’s representation in Pakistan exists in form of Gandhara-Nissan venture, the facility is already being utilized to assemble Renault branded vehicles in the country and production is expected in 2018. With Mitsubishi now part of Renault-Nissan alliance, Gandhara may well be able to launch Mitsubishi branded vehicles in Pakistan.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com