For the first time in Mitsubishi Motors’ history, the global spotlight will shine on the Philippines as Mitsubishi Motors Philippines Corporation (MMPC) hosts the world premiere of its newest concept vehicle, a 7-seater SUV. This groundbreaking debut will occur at the highly anticipated 9th Philippine International Motor Show (PIMS) 2024, marking a significant milestone for both Mitsubishi Motors Philippines and the Philippine automotive industry.
The 7-seater SUV concept embodies Mitsubishi Motors’ commitment to providing fulfilling mobility lifestyles that awaken the adventurous spirit of drivers and provide excitement for everyone on board. A couple of teaser images were also released ahead of the slated debut.
The unveiling of this new 7-seater SUV concept in the Philippines underscores the brand’s dedication to ASEAN drivers and reaffirms MMPC’s pivotal role in Mitsubishi Motors’ global strategy. Traditionally, such global debuts had taken place in other key markets like Thailand or Indonesia.
Now, however, the Philippines, which is now the central focus of MMC, takes the spotlight this year, making the concept car’s reveal all the more significant. According to MMPC President & CEO, Ritsu Imaeda:
“The decision to have the world premiere in the Philippines is a testament to the country’s growing importance within Mitsubishi Motors’ global operations. This new concept reflects Mitsubishi Motors’ vision of delivering top-quality vehicles to the ASEAN region, and we are thrilled that this will be showcased for the first time in the Philippines.”
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