Chinese automaker Geely is looking to capitalize on its ownership of Volvo by introducing a new brand, Lynk & Co. The brand, which is set to launch on October 20th, released some pictures and a short clip of its upcoming vehicle last night. They reveal a portion of the crossover’s front and rear ends, as well as the vehicle’s overall design.
David Green, Chief Digital Officer for Lynk & Co., who held multiple key positions at Volvo before joining Lynk & Co. makes a rather opaque statement about the brand looking to create something more substantial than a vehicle. “We have created a digital platform for new thinking, for sharing and for collaboration,” he says.
Lynk & Co will introduce:
- The most connected car to date
- A new share-based business model
- A car built on an open digital platform
- Collaborations with several world-leading tech companies
“With Lynk & Co, we have created something bigger than just a car. We have created a digital platform for new thinking, for sharing and for collaboration, where only the imagination and creativity of all the bright minds out there will set the limits for how we can improve the use of cars and the experience of mobility.” Green added.
The new brand will use Volvo’s CMA platform for its vehicles, which are expected to go into production in 2017. Volvo revealed its new architecture earlier this year with the Concept 40.1 crossover and 40.2 hatchback-like sedan. CMA will underpin various vehicles, including gasoline and diesel powered ones, cars that use a battery-electric powertrain, and hybrids as well. Lynk & Co. will sell its vehicles in China first, followed by Europe and the US after.
Below are the first unofficial pictures posted on club.autohome showing the SUV which is based on the new Volvo-Geely CMA platform, & will also underpin the upcoming new Volvo 40-Series, which was previewed as the 40.1 and 40.2 concept cars earlier.