Pak Suzuki Suffering from a Massive Decline in Sales

Auto assemblers in Pakistan aren’t going through the best of times as sales of locally assembled cars continue to exhibit a downward trend. As of the first 4 months of this fiscal year, car sales have declined by 44% compared to the same period of previous year.

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Like the other two players, Pak Suzuki is also going through a horrible sales period. But the company is helped by the newly launched Alto 660cc which is selling like hot cakes. During the first 4 months of FY2019-20 the Alto has recorded sales of 16,991 units averaging a handsome 4,247 units a month.

However the rest of the picture is as bad as one can imagine. Sales of WagonR took a dip by 76% to 2,698 units, Bolan sales declined by 72% to 1,505 units, Cultus with 34% reduction to 4,777 units, Ravi declined by 47% to 5,289 units and Suzuki Swift reduced by 63% to just 675 units in the first 4 months of this fiscal year.

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Collectively these 5 Suzuki models (Swift, Cultus, WagonR, Bolan & Ravi) sold 31,151 units combined in the first 4 months of previous fiscal year, however this year with a reduction of -64% the collective sales hovered at just 11,635 units. This reveals that the cumulative sales of all 5 Suzuki cars are 31% less than that of Alto 660cc alone.

Sales of locally assembled cars are expected to remain low as the end of year approaches, since buyers generally wait for the New Year to purchase new cars. However we will have to wait to find out if sales are going to be recovered from January 2020 or not.

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