Suzuki Ciaz Gets Massive Discount in Thailand

Suzuki is not an automaker that has consistently produced sedans, but it does occasionally produce some really good ones. Although the company continues to hold a strong and dominant position with its small cars in Japan, India, Pakistan, and some Southeast Asian markets, it has failed to find success in key markets across the world, especially with its bigger & more expensive automobiles.

Related: The Downfall of Suzuki Ciaz

Suzuki’s only sedan in the current era is the Ciaz, which is now officially a decade old and despite witnessing phenomenal sales in its initial years, has lost all its glory in markets where it is offered. Although it has now been discontinued in many countries including Pakistan (where it was sold as a CBU imported model between February 2017 and October 2020), it continues to be sold in some markets such as Thailand and India despite poor sales.

Ciaz thailand

Now Suzuki is offering a massive discount on its entire Ciaz range in Thailand. The prices of Suzuki Ciaz variants have been slashed by 150,000 baht, equivalent to PKR 11.61 lac.

  • Ciaz 1.2 GL 5MT :528,000 378,000 baht (PKR 29.29 lac)
  • Ciaz 1.2 GL CVT:564,000 414,000 baht (PKR 32.04 lac)
  • Ciaz 1.2 GLX CVT:628,000 478,000 baht (PKR 37.00 lac)
  • Ciaz 1.2 RS CVT:678,000 528,000 baht (PKR 40.87 lac)

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Ciaz which is available in its facelift guise in Thailand comes powered by a 1.2L K12B DOHC VVT engine which generates 91 hp of power and 118 Nm of torque and comes paired with CVT automatic transmission sending drive to the front wheels.

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Sales of Suzuki Ciaz in Thailand are so hopeless that only around 412 units were sold in the calendar year 2023 (Jan-Nov data) enabling Ciaz to sit at the extreme bottom of B-segment sales charts in the Thai market. In comparison, the segment leader Toyota Yaris Ativ witnessed 53,169 units sold whereas the sales of runner-up Honda City stood at 17,252 units.

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With such poor sales, it will be interesting to see for how long Suzuki will keep dragging the Ciaz, keeping in mind no successor model is being developed. Who knows, though, given Pakistan is regarded as a haven for globally retired models, the Suzuki Ciaz may resurface as a locally assembled option after it is discontinued from the rest of the world.

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