The wrapped Peugeot 2008 has been spotted once again, this time parked at the Sonmiani beach, Baluchistan. This is the same Flame Orange color Peugeot 2008 (registration# BJ-1671) which was seen testing on our roads on multiple occasions with its branding hidden with tapes. Now the vehicle gets dressed in this beautiful camouflaging wrap probably as part of an upcoming marketing campaign related to the launch of the vehicle.
Peugeot 2008 spotted at Sonmiani beach
For the first time, we also get to see the interior of the test mule showing us the futuristic dashboard with various hexagonal and octagonal elements mimicking the sharp exterior styling. Even the chunky steering wheel is flat from top as well as bottom to follow the design cues with similar octagonal hub & airbag housing.
BJ-1671 Peugeot 2008 without wrap
Connect these dots to Kia’s heavily marketed campaign captioned #WeAreUnStoppable, after which Lucky Motors launched the Kia Sorento in Pakistan which was part of the 4-vehicle convoy wrapped in a similarly attractive camouflage. Lucky Motors will position the Peugeot 2008 between the Kia Sportage and the upcoming Kia Stonic and will compete among the B-segment crossover SUVs which have become a new craze in town with almost all automakers eager to tap the segment with their latest offerings. The Peugeot 2008 will be powered by 1.2 liter turbocharged 3-cylinder petrol engine that comes paired to either 6-speed manual or 8-speed automatic transmission.
Lucky Motor Corporation (LMC) entered into a License and Technical Assistance Agreement with Stellantis Group to assemble and distribute one of their European brands in Pakistan. Stellantis, formed late last year is world’s 4th largest auto group which contains a portfolio of 14 international brands. Last year before achieving the manufacturing license under the government’s new entrant policy, the LMC (then known as Kia Lucky Motors) had informed the government of its intentions to partner with Peugeot, a brand of the Stellantis Group. According to the CEO of LMC Mr. Asif Rizvi:
“LMC is set to create history in the automobile industry of Pakistan by manufacturing and distributing two different international brands under one roof and ushering in an era of multi-brand car companies. We are planning to assemble vehicles of Stellantis Group brand within the Automotive Development Policy (ADP) 2016-2021 at our manufacturing facility in Bin Qasim Industrial Park (BQIP) where Kia vehicles are manufactured.”
The initiative carries an investment of €10 million, according to the CEO who added that the strategy is to leverage their state-of-the-art facility for manufacturing small volumes of niche products on the back of high-volume manufacturing of the Kia brand. In addition to introducing Peugeot, the opportunity to partner with Stellantis is a strategic leap for LMC which could foster future partnerships with other brands of the Group such as Fiat, Chrysler, Jeep, Dodge, Citroen, Opel, Vauxhall etc.
European vehicles have their own unique style and technology, which is a good addition to the automotive landscape of the country. The true gainers will be consumers who have been without much choice for a long time, Asif Rizvi concluded. The Peugeot 2008 crossover is expected to be formally introduced in our market later this year. To know more about the vehicle, read our earlier post below:
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com