Regal Automobile Industries Limited, the makers of Road Prince motorcycles, got the Greenfield investment status by the government under the Automotive Development Policy 2016-21 to assemble & manufacture DFSK (Dongfeng-Sokon) vehicles under the ‘Prince’ brand name in Pakistan.
Earlier in February, the Engineering Development Board (EDB) under Ministry of Industries & Production issued them license to assemble & manufacture vehicles after verification of their in-house assembling facilities.
Related: Regal Automobiles to Produce Prince Branded Vehicles in Pakistan
The company currently offers a 1.0 liter pickup K01, the 1.0 liter minivan K07 and 1.5 liter 11 seater van called C37. However at the recently held ITIF expo, the company’s Director Marketing & Sales Mr. Muhammad Adeel Usman, while talking to Automark, revealed their plans to introduce the Glory 580 SUV in Pakistan.
Although there was no unit physically on display other than the huge poster image, the company is hopeful to introduce the vehicle within 2 months bearing a very competitive price tag. This is something really good for consumers who prefer to travel with more than 6 people onboard in a prestigious manner. The demand of people-movers have increased significantly, not just in Pakistan but everywhere else around the world.
The Glory 580 SUV was first unveiled at AutoChina 2016, and is DFSK’s first SUV & strategic model which was specifically developed with 3 years of R&D targeting domestic as well as export markets. It received tremendous praise & positive reviews from critics, media & customers alike.
Related: Master Motors Showed Changan CX70 SUV at ITIF- Launch Expected in 2018
The Glory 580 is powered by a 1.5 liter (1498cc) turbocharged engine that churns out an impressive 148hp mated to a 6-speed manual gearbox. And if somehow Prince is able to price it significantly lower than the Honda BR-V 7-seater, it might have a chance to attract a good number of buyers. Stay tuned to CarSpiritPK for more information on the Glory 580 SUV.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
