The all-new Toyota Crown in its fastback form called Crown Cross was supposed to make its debut on 15th July, however Toyota has surprised everyone with the unveiling of a whole new Crown range which consist of a crossover, sports hatchback, sedan and an estate.
The new Crown range which will be the 16th generation of the iconic nameplate was unveiled in a dedicated event organized in Japan. The Crown was first introduced in 1955 and stayed alive for over 65 years spanning across 15 generations in its known saloon form.
Toyota’s development team in charge of the new Crown went through a thorough re-examination of what the Crown name meant, and in Toyota’s own words, the outgoing Crown become “unable to fully meet the diversifying needs of its customers” and diminished its presence as a flagship vehicle because of it, so the result is this significant shift.
For now, Toyota has only shown the exterior designs of the other 3 vehicles, deciding to black out all their windows at the event, perhaps due to the fact that the interior isn’t ready at this stage. All Crown iterations ride on Toyota’s TNGA-K modular platform.
Among the displayed iterations, the golden beige one is the Crown Cross that combines the form of a sedan with that of an SUV. The red one is Sport which is basically a large hatchback that offers a “sporty driving experience” in an easy to drive package. The grey one is Sedan aimed at the chauffeur-driven segment, while the mustard one is Estate and as Toyota describes, is a “functional SUV with a mature atmosphere” with spaciousness in the mix.
The Crown Cross leads the market debut, already unveiled in the USA & Japan, it is expected to go on sale towards the end of this year, while according to Toyota the new Crown series will be made available in around 40 countries and regions across the globe. Toyota aims to sell around 200,000 units a year once all four Crown iterations become available by early 2024.
Coming back to Crown Cross, the powertrains offered include a pair of hybrid AWD offerings, starting with the Crossover X which gets 2.5L naturally aspirated A25A-FXS hybrid engine paired with CVT at 4,350,000 yen (PKR 66.07 lac) ranging up to 5,700,000 yen (PKR 86.58 lac) for the Crossover G with the Advanced and Leather package.
Positioned above is the Crossover RS with the T24A-FTS 2.4L petrol turbo hybrid engine and the e-Four Advanced driveline, from 6,050,000 yen (PKR 91.89 lac) for the basic to 6,400,000 yen (PKR 97.21 lac) for the advanced trim package. This powertrain is paired with a 6-speed Direct Shift automatic gearbox.
In the US, where the 2023 Crown has been launched, the 2.4L turbo hybrid powertrain carries the Hybrid Max name and is rated for a combined output of 339hp. Trim variants offered in the US market are the XLE, Limited and Platinum, while the turbocharged Hybrid Max 2.4L powertrain is exclusive to the top Platinum trim variant.
The entry XLE trim gets 19-inch alloys, heated and power-adjustable front seats in Softex fabric and the 12.3-inch Toyota Multimedia System touchscreen infotainment unit with 6 speakers.
Next, the Limited trim variant builds upon the equipment list from the XLE, and adds multibeam LED headlamps, a fixed panoramic roof, leather seats (heated and ventilated in front, heated for the rear), 11-speaker JBL audio, rain-sensing wipers plus parking sensors and rear cross-traffic braking. Here, the Advanced Technology pack adds 21-inch 10-spoke alloys, a birds-eye view camera and digital key.
The flagship variant in the US market is the Platinum with the Hybrid Max 2.4L turbo petrol hybrid powertrain, packing features from the first two trim variants and adds Adaptive Variable Suspension, 6 drive modes, Advanced Park and a unique set of 10-spoke dual-tone alloys.
The Platinum trim offers a two-tone exterior paint finish, with black paint applied to the bonnet, roof and boot and is paired with Oxygen White, Heavy Metal, Supersonic Red or the two-tone exclusive Bronze Age paint finish.
All trim variants of the 2023 Crown get Toyota Safety Sense 3.0 as standard, which includes Pre-Collision System with Pedestrian Detection, Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist and Lane Tracing Assist, Road Sign Assist, and Rear Seat Reminder. Further safety kit includes the blind spot monitor, rear cross traffic alert and hill start assist control. Toyota hasn’t announced pricing of the 2023 Crown Cross for the US market yet, however it will be revealed in forthcoming months closer to the on-sale date.
US-Spec Toyota Crown Cross
JP-Spec Toyota Crown Cross
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com