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Bestselling Cars in Japan 2021

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Despite global shortage of semiconductor chips with most automakers suffering from production cuts, year 2021 was a remarkable year for Toyota as not only it dethroned General Motors (GM) on its home turf to become the highest selling car brand in USA, but also remained the bestselling car brand in Japanese Domestic Market (JDM).

According to the data released by Japan Automobile Dealers Association ((JADA), 44.48 lac vehicles were sold in Japan during 2021 which was 3.3% less than the numbers from previous year. Out of which Toyota sold 14.24 lac vehicles which was 2.1% less than what it sold a year earlier in 2020. Suzuki was in second place with 6.08 lac units while Honda at third position with 5.79 lac cars sold in Japan in 2021. Bear in mind the sales numbers given in the chart(s) below are registrations, not bookings.

Pos Brand Sales 2021 Sales 2020 Difference
1 Toyota 1,424,380 1,454,524 -2.1%
2 Suzuki 608,379 630,842 -3.6%
3 Honda 579,771 619,132 -6.4%
4 Daihatsu 572,401 592,346 -3.4%
5 Nissan 451,671 468,544 -3.6%
6 Mazda 157,311 177,087 -11.2%
7 Subaru 101,312 105,540 -4.0%
8 Mitsubishi 77,674 70,281 10.5%
9 Isuzu 63,061 66,748 -5.5%
10 Hino 60,010 60,051 -0.1%

toyota yaris 179 03e002341830105c

Among the bestselling cars, the 4th gen Toyota Yaris emerged as the bestselling car in Japan for second consecutive year. The podium entirely belonged to Toyota with Roomy and Corolla at the 2nd and 3rd position respectively. Not only this, 8 out of the top 10 bestselling cars in Japan during 2021 were Toyota. Only Nissan Note at #5 and Honda Freed at #10 were from other automakers to be able to get to the list. Sales of Yaris witnessed a 40.3% increase whereas the Roomy sold 54.5% more units than previous year, sales of Corolla however witnessed a 6.3% decline.

Pos Brand Model Sales 2021 Sales 2020 Difference
1 Toyota Yaris 212,927 151,766 40.3%
2 Toyota Roomy 134,801 87,242 54.5%
3 Toyota Corolla 110,865 118,276 -6.3%
4 Toyota Alphard 95,049 90,748 4.7%
5 Nissan Note 90,177 72,205 24.9%
6 Toyota Raize 81,880 126,038 -35.0%
7 Toyota Harrier 74,575 66,067 12.9%
8 Toyota Aqua 72,495 59,548 21.7%
9 Toyota Voxy 70,085 69,517 0.8%
10 Honda Freed 69,577 76,283 -8.2%

Mini cars (kei-jidousya) or simply kei cars in Japan are vehicles defined by amongst others being shorter than 3.4m with a maximum height of 2m and a maximum width of 1.48m. The engine capacity is restricted to 660cc measured by the Japanese standards. These cars are classified separately and are not included in the regular sales chart posted above.

Related: Toyota Hybrids- Highest Selling and the Most Fuel Efficient Among JDMs

Among these Honda N-Box was the highest selling kei-car in Japan followed by Suzuki Spacia and Daihatsu Tanto in second and third place respectively. However as per the number of kei cars sold, Suzuki stood on top with 3.97 lac units sold in 2021, followed closely by Daihatsu at second place with 3.80 lac units and Honda at third position with 2.64 lac units.

honda n box copper brown style 014007dc09ff076d

Pos Brand Model Sales 2021 Sales 2020 Difference
1 Honda N-BOX 189,940 195,984 -3.6%
2 Suzuki Spacia 128,881 139,851 -7.8%
3 Daihatsu Tanto 116,912 129,680 -9.8%
4 Daihatsu Move 95,840 104,133 -8%
5 Nissan Roox 84,748 72,820 16.4%
6 Suzuki Hustler 82,486 80,114 3%
7 Suzuki Wagon R 68,970 66,061 4.4%
8 Daihatsu Mira 65,803 73,462 -10.4%
9 Daihatsu Taft 62,278 42,942 45%
10 Suzuki Alto 60,919 63,371 -3.9%

However in mini commercial vehicles, Daihatsu was the bestselling brand with 5.32 lac units, followed by Suzuki at second position with 5.09 lac units and Honda at third place with 3.05 lac units sold in Japan in 2021.

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