BYD, the world’s largest electric-vehicle (EV) maker, has taken the initial steps to penetrate the Middle East market by introducing four models in Jordan and creating a collaboration with a local dealer.
The 4 models – the Dolphin compact hatchback, the Tang SUV, the Atto 3 crossover, and the Han flagship sedan – made their debut in Jordan with support from local dealer Mobility Solutions Auto Trade Company (MSTC). According to BYD, it would expand to other markets in the Middle East, as it believed its value-for-money battery-powered cars would be well received by consumers in the region.
BYD, which literally stands for Build Your Dreams and is backed by US billionaire Warren Buffett’s Berkshire Hathaway, saw its annual sales more than triple to 1.86 million units in 2022, mostly in China, the world’s largest EV market. The strong sales helped the company to unseat Elon Musk’s Tesla as the world’s largest EV firm. According to Gao Shen, an independent analyst in Shanghai:
“BYD has been aggressively honing its image as an international player since it clinched the title of the world’s largest EV maker. The Middle East is definitely a market it will explore in the coming years.”
Unlike Tesla, which sells high-end EVs for more than 200,000 yuan (US$29,094), BYD’s battery-powered cars are aimed at middle-class Chinese consumers. Its costs range from 100,000 to 200,000 yuan. BYD is currently selling its cars in a number of foreign markets, including India, Brazil, Thailand, Singapore, Norway, and Singapore, as part of its aggressive expansion plans.
BYD however, did not reveal the prices of the 4 vehicles which will go on sale in Jordan soon. According to Adam Peng, sales director of BYD Middle East, the introduction of the four models was a significant step in the automaker’s “in-depth integration” into the Middle Eastern market. It will work with MSTC on sales, after-sales, and maintenance to provide services and support to consumers in the Middle East.
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Under its “Made in China 2025” strategy, by 2025 Beijing wants the country’s top EV makers to generate 10% of their sales overseas. Analysts believe BYD is a top candidate for becoming a global EV powerhouse in the near future.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
