Fiat Remains Biggest Stellantis Brand in 2023

Fiat has retained the position of the best-selling Stellantis brand for the third consecutive year. 1.35 million units were sold globally by the Italian carmaker in the calendar year 2023, witnessing a 12% increase over the previous year.

The success of Fiat was largely attributed to four major regions, where the brand achieved some significant market shares: Brazil (21.8%), Italy (12.8%), Turkey (15.7%), and Algeria (78.6%). The Panda ruled Italy, the Strada pickup was the top-selling model in Brazil, and the low-priced Egea/Tipo was the talk of the town in Turkey and Algeria.

Fiat also held the top spot In South America, with a 14.5% market share and 542,000 sales in 2023. Fiat’s presence in several global markets appears to have helped it outsell all other mainstream Stellanti brands, including Citroen, Peugeot, and Opel.

The Fiat 500e continued to be the most popular urban electric vehicle (EV) in Europe, accounting for 14.7% (+0.3%) of the completely electric city car (A) and supermini (B) market shares. The old Panda and 500, with cumulative sales of 230,000 units, claimed an astounding 44.4% share in their segment on the ICE-powered front. The Fiat Professional Ducato, which ranked 7th overall in Europe, was Stellantis’ best-selling LCV.

Speaking of the future, Fiat CEO Olivier Francois announced that “Season two” of the Italian brand will begin shortly. While he did not go into detail, he did say that the new period will be “giving life to the other side of our love brand, the one that stands for inclusive, ingenious, Italian, and furthermore global”.

Last year, Fiat introduced the 600 small SUV and Topolino heavy quadricycle in Europe, as well as the Titano midsize pickup in Algeria, Africa, and South America. In 2024, the highlight will be the European launch of the new Fiat Panda, a cheap EV crossover aimed at contending against Chinese invasion. Stellantis is also considering making a comeback in the ballooning Indian car market.