Badge engineering may feel like a relic of the past, but some automakers still practice it in select markets, including Dodge with its ever-evolving Attitude—a subcompact sedan that has taken on different forms over the years.
In its earliest iterations, the Dodge Attitude was derived from the third and fourth-generation Hyundai Accent. Then, starting in January 2015, Dodge shifted gears and built the Attitude on the Mitsubishi Mirage G4 platform. Now, after nearly a decade of relying on the Mirage G4’s platform and running gear, the Dodge Attitude has evolved once again.
GAC Empow-based Dodge Attitude in Mexico
2025 Dodge Attitude
Having made its debut in Mexico late last year, the all-new Dodge Attitude is essentially a rebadged GAC Empow. Aside from the branding, there are virtually no noticeable differences between the Attitude and its original donor model. This isn’t the first time a GAC model has been rebranded as a Dodge. Previously, the Dodge Journey as well, was derived from the GAC-Trumpchi GS5.
The 2025 Dodge Attitude comes available in 3 trim levels:
Attitude SXT: Priced at MXN 399,900 (or around $23,480), the SXT’s notable features include a 10.25-inch infotainment system, a 7-inch LCD digital gauge cluster, automatic headlights, LED daytime running lights, and a suite of safety features, including six airbags and a rear parking camera.
Attitude Sport: For MXN 454,900 (around $26,710), the Sport trim adds several enhancements over the SXT. This includes an upgraded sound system, a 10.25-inch LCD gauge cluster, nine autonomous security features, front parking sensors, dual-zone climate control, a leather-wrapped sport steering wheel with a flat-bottom design, paddle shifters, and leather seats with heating and ventilation—the Sport trim rides on 18-inch aluminum wheels.
Attitude GT: At MXN 488,900 (about $28,700), the GT trim takes the Attitude to the next level with premium features such as blind-spot monitoring, a sport interior available in black or black/red, four-way lumbar support for the driver, a wireless phone charger, and a rear sports spoiler. The GT also features 18-inch aluminum wheels with a satin-black finish.
Under the hood is a 1.5-liter turbocharged engine delivering 170 hp of power and 270 Nm of torque, providing a spirited driving experience. The engine is paired with a 7-speed dual-clutch transmission, designed for swift, smooth shifts and optimal power delivery.
Related: Auto Shanghai: GAC Reveals Hotter Empow R Sports Sedan
The introduction of the Dodge Attitude in Mexico underscores Dodge’s strategic approach of providing affordable, feature-packed compact sedans tailored to the needs of emerging markets. By offering a vehicle that combines competitive pricing with a robust feature set, Dodge is tapping into a growing demand for practical yet well-equipped vehicles.
Moreover, this move highlights the increasing trust in Chinese automobiles, with companies like GAC now gaining recognition from global brands. The fact that Dodge, a well-established name in the automotive world, has utilized GAC Empow for the new Attitude speaks volumes about the rising influence and reliability of Chinese automotive technology, which is now being integrated into vehicles sold worldwide.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
