Honda City Continues to Dominate the Segment in Thailand

Honda City continues to dominate the subcompact sedan segment in Thailand. As of the conclusion of first quarter of this calendar year, Honda City sedan is leading the charts with 6,919 units sold in Thai market between January and March 2021 outpacing the Nissan Almera (Sunny) which holds the second spot with 4,576 and the Toyota Yaris ATIV sedan at third place with 4,384 units.

subcompact eco bseg jan mar21

City, which competes in B-segment sedan segment and qualifies for Thailand’s stringent Eco Car Phase-II regulations saw 2,343 units sold in March 2021 which was again the highest among the competitors.

subcompact eco bseg mar21

Vehicles in this segment in Thai market must strictly qualify to meet the below standards:

  • CO2 emissions not more than 100g/km
  • Euro-V Emission Standard
  • Fuel consumption not less than 23.25 km per liter
  • ABS, EBD, BA as standard across entire range
  • VSA & balance control systems as standard across entire range

z honda booth01

The latest generation City debuted in Thailand back in November 2019 and since then has been at the top of the table. It was crowned as the bestselling car in its segment in calendar year 2020 with more than 35,000 units sold in Thai market that year. Although like any other part of the world, sales took a hit in the first half of 2020 due to COVID-19 pandemic & lockdowns that halted the economic activities and off course vehicle sales. But from August 2020 the market witnessed steady recovery with Honda City hitting 3,000+ sales mark for 5 consecutive months. Bear in mind the City hatchback as well as the e:HEV hybrid sedan variant were added to the lineup in November 2020.

subcompact hb jan mar 2021
Data source: HeadlightMag

Looking at the rest of the table, Mazda2 sedan and Mitsubishi Attrage were at fourth and fifth position with 2,584 and 1,467 units respectively. Toyota Vios and Suzuki Ciaz sits at the bottom of the table with sales unable to reach 1,000 units during the first quarter of 2020.

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