Hyundai Announces Name of its All New SUV: Bayon

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Hyundai has just revealed the name of a new crossover SUV model, Bayon. Set to be introduced in the European markets in the first half of 2021, Bayon will be a fully-new model and an important addition to Hyundai’s existing SUV line-up. According to Andreas-Christoph HofmannVice President of Marketing & Product:

“Hyundai is strongly established in the European SUV market already, in terms of our model range as well as our sales success. By launching a new, additional B-segment model as the entry point into our SUV line-up, we see a great opportunity to cover European customers’ demand even better and to increase our offering in a highly popular segment.”

The name Bayon was inspired by the city of Bayonne in the southwest of France. As Hyundai Bayon is primarily a European product, Hyundai decided to name it after a European city. Positioned between the Atlantic coast and the Pyrenees Mountains, the French town is considered a great location for those who enjoy activities such as sailing and hiking, fitting with the lifestyle character of the new model.

Hyundai Announces Name of its All New SUV: Bayon 1

During the last 20 years, the South Korean automaker has frequently taken inspiration from locations around the world to generate some of the best-known nameplates among SUVs. These include not only the Tucson and Santa Fe, named after cities in the states of Arizona and New Mexico respectively, but also the Kona – whose name is derived from the Kona district on the Big Island of Hawaii. Even the pioneering fuel-cell electric vehicle NEXO has a geographic connection, taking its name from Nexø – one of the largest towns on the popular Danish holiday island of Bornholm.

Related: What Does the Name of Your Car Means?

Hyundai Bayon will join the likes of Kona, Tucson, NEXO and Santa Fe, becoming the latest member of the Hyundai SUV line-up in Europe. More details about the Hyundai Bayon will be revealed soon.

Source: Hyundai

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