South Korean automaker Hyundai has won three prestigious 2020 Red Dot Awards in the Design Concept group, including ‘Best of the Best,’ in the Mobility & Transportation category.
Best of the Best title went to Hyundai’s ‘Prophecy’ concept EV while Red Dot named both Hyundai’s ‘45’ concept EV and its ‘Neptune’ fuel-cell electric commercial truck concept as ‘Winners’ in the Design Concept group.
Hyundai Prophecy concept
‘Prophecy’ is Hyundai’s visionary concept that encapsulates pure aerodynamic design, expressing the brand’s latest design identity called Sensuous Sportiness. With an extended wheelbase and short overhang, Hyundai’s designers achieved the ultimate automotive form, thanks to a new EV architecture defined by pristine surfaces and pure volume in combination with aesthetic harmony and functionality. Moreover, Prophecy is the first ever concept car designed by a Korean automotive brand to win the ‘Best of the Best’ design concept award.
Hyundai 45 concept
The ‘45’ concept, which Hyundai unveiled at Frankfurt Motor Show 2019, is a futuristic homage to the brand’s 45-year-old icon, the Pony Coupe Concept. The design signifies a new era of Hyundai’s automotive design focused on electrification, autonomous technologies and smart design. ‘45’ is defined by its monocoque body style, aerodynamic and light-weight design inspired by aircrafts from the 1920s. The car’s 45-degree angles at the front and rear form a diamond-shaped silhouette.
Hyundai Neptune FCV concept
‘Neptune’ fuel cell electric commercial truck concept’s design was inspired by the Art Deco streamliner railway trains that were the standard of industrial design from 1936 to 1959. The distinctive cascading design of its front end provides maximum air flow for increased cooling capabilities. ‘Neptune’ reflects Hyundai’s commitment to the eco-friendly mobility and a hydrogen society.
SangYup Lee, senior vice president and head of Hyundai Global Design while commenting on the achievement said:
“With Prophecy and 45, Hyundai’s EV design vision has been recognized globally by winning the Red Dot Awards. We would like to forge a strong emotional connection between humans and automobiles, giving more value to our customers’ everyday lives. Neptune is like an ambassador concept vehicle that embodies Hyundai Motor’s top status and prowess in next-generation fuel-cell EV technology. It represents Hyundai Motor’s vision and customer value as the leader of global hydrogen mobility industry.”
The Red Dot Award is one of the world’s most prestigious design awards along with iF Design Award and International Design Excellence Awards (IDEA). Red Dot announces winners for Product Design, Brand & Communication and Design Concept every year.
Among 4,170 concept designs submitted to the Red Dot Award: Design Concept this year, only 41 entries won ‘Best of the Best’, and 188 won ‘Winners’ at the awards. Twenty international professionals judged the submissions based on innovation, feasibility and functionality. By winning the Red Dot design awards, Hyundai’s innovative and revolutionary EV designs have been recognized globally.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com