Isuzu intends to introduce an all-electric pickup truck in Thailand and other markets as early as 2025, according to the latest Nikkei Asia report. The move will allow the Japanese automaker to maintain its sizeable market share in Thailand as Chinese automakers intensify their efforts to boost demand for electric vehicles (EVs).
Isuzu controls roughly half of Thailand’s pick-up truck market, a popular segment that accounts for more than 40% of the country’s auto sales. The D-Max outsells the Hilux in Thailand by a good margin. Close competitor Toyota has stated that it will start manufacturing a fully electric Hilux this year, which was hinted at by the Hilux Revo BEV concept. Isuzu isn’t looking to get left behind.
The D-Max will serve as the basis for Isuzu’s all-electric pickup truck, which will be produced in Thailand and debut in Norway in 2025 before arriving in Thailand. Following soon after will be additional markets in Europe and the Middle East. It already has a light-duty commercial vehicle with an electric drivetrain thanks to the debut of the seventh-generation Elf (or N Series) in March earlier this year.
In Thailand, EV sales are anticipated to reach 50,000 units this year, more than doubling the estimated 20,000 units in 2022. Chinese automakers such as BYD, Changan Automobile, SAIC Motor, and Great Wall Motor have already invested in Thailand to establish local production, though none currently offer electric pick-up trucks. However, there are reports regarding Geely’s plans to launch its Radar RD6 EV pickup truck in Thailand.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com