Kia America set a record for the highest total number of awards ever earned in a single year by a brand in the J.D. Power 2023 Automotive Performance, Execution and Layout (APEAL) study as 7 Kia models ranked number one in their segments – the most awarded to a single manufacturer in the APEAL Study’s 28-year history. These awards come on the back of Kia taking home the highest number of awards in the J.D. Power 2023 Initial Quality Study (IQS) which was announced last month.
For the second consecutive year, 3 Kia models took top honors in their segments, including the all-electric Kia EV6 (Most Appealing Compact SUV); Carnival (Most Appealing Minivan), and K5 (Most Appealing Midsize Car). Additionally, four Kia models ranked number one in their segments, including Telluride (Most Appealing Upper Midsize SUV); Forte (Most Appealing Compact Car); Rio (Most Appealing Small Car), and Stinger (Most Appealing Midsize Premium Car). All seven vehicles were recognized as the most appealing for driver experience and ranked number one for driver satisfaction in the 2023 J.D. Power APEAL Study.
Commenting on the achievement, Steven Center, COO & EVP of Kia America said:
“As the most awarded brand by J.D. Power across both the 2023 J.D. Power APEAL and IQS Studies, Kia has demonstrated our leadership position in not only the automotive industry but also within the electrification sector. Our world-class vehicles deliver the quality, reliability, and technology that consumers are looking for and the J.D. Power 2023 U.S. APEAL Study shows our continuous drive to offer the right mix of features and attributes across multiple model lines.”
The 2023 U.S. APEAL Study is based on responses from 84,555 owners of new 2023 model-year vehicles who were surveyed after 90 days of ownership. The study was fielded from February through May 2023, based on vehicles registered from November 2022 through February 2023.
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