According to reports, production of the Mitsubishi Lancer will cease in August 2017, and what’s worse is that there is no replacement as of now. The move is due to the global shift of buyer preference towards crossovers and SUVs.
There was a time when the Lancer was at the forefront of all of the brand’s activities, however, sales has been dwindling over a period of time. With close to 69,000 units of the Lancer sold in North America in the year 2002, the number has seen a steady fall to the current 14,000 units sold in 2016.
Mitsubishi Motors North America’s CEO, Don Swearingen, added that the company has no plans to replace the Lancer with another C-segment car despite knowing that they would lose out by a bit. He also admitted that plans to discontinue the Lancer were made well in advance of the Renault-Nissan alliance.
Mitsubishi says that their Mirage hatchback and saloon are key to the brand’s success at the moment, and new versions are expected to be revealed around the year 2020. Armed with both the Mirage and their upcoming compact crossover, Mitsubishi believes they have the models needed to keep the sales chart spinning.
Lancer’s end will be quite an unfortunate news for Lancer enthusiasts, but it does show us that Crossovers & SUVs will overshadow sedans in coming years. Who knows we might see SUVs in the ‘Fast and Furious’ series around the turn of the decade?
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com