Amid steeply declining sales that have almost reached rock bottom, local assemblers continue to shower various offers & incentives in order to lure buyers into opting for brand-new vehicles.
And while Lucky Motor Corporation (LMC) has already lowered the prices of Kia cars it assembles in Pakistan, it is yet to announce a price reduction for Peugeot 2008, which the company produces in the same premises. However, LMC has come up with an 18-month installment plan for both Peugeot 2008 variants with 0% interest, which is going to allow customers a chance to purchase the vehicle at not-so-easy monthly payments.
Customers don’t have to worry about making large interest payments because the company claims that the installment plan, which is offered for both the Active and Allure variants, has 0% markup. One can visit the nearest Peugeot dealership to kickstart the process.
First, there is a down payment of Rs. 3,525,000 for the Peugeot 2008 Active and Rs. 3,900,000 for the Peugeot 2008 Allure. Then comes the monthly installments. The customer will pay 18 equal monthly installments of Rs. 195,833 and Rs. 216,667 for the Peugeot 2008 Active and Peugeot 2008 Allure, respectively.
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It is pertinent to mention that the above payments do not include the charges for insurance and tracker which cost Rs. 179,426 for the Active and Rs. 191,389 for the Allure. Furthermore, the vehicle registration fee of Rs. 190,000 for Active and Rs. 200,000 for Allure has to be paid by the customer as well.
So this offer may be appealing to individuals who can afford to pay a down payment of about Rs 4 million and up to Rs 2.17 lac every month for a period of 18 months.
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LMC has always tried to position Peugeot as an upscale brand in Pakistan, perhaps that is why lowering Peugeot prices might not be on the cars and the company has instead gone for a zero markup installment plan. Will this move be fruitful for the company, we will have to wait to find out.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com