Suzuki has confirmed that it has discontinued two of its cheapest models– the Celerio and Baleno in UK in a bid to revamp its product lineup.
According to information, Suzuki has decided to focus only on their high selling models– Ignis, Swift, S-Cross and Vitara. The company is also readying its product range to meet the upcoming 2020 emission regulations in the UK.
The Celerio and Baleno, launched in 2015 and 2016 respectively, were never strong sellers for the brand in Europe. Suzuki has only managed to sell 15,000 units of the Baleno and 21,000 units of the Celerio in 2018 while in comparison it managed to sell 55,000 units of Swift and more than 42,000 units of Ignis during the same period.
Related: Next Gen Suzuki Celerio to be Launched in 2020
Although the Celerio (sold as Cultus in Pakistan) does well in our part of the world and neighboring India, it however has been struggling in various markets against its rivals. Other than India and Pakistan, the Celerio is assembled in Rayong, Thailand. And while it sold 2,487 units in Thailand in 2015, the company managed to sell only 922 units of Celerio in 2017.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com