Tata Motors of India has just celebrated achieving the 5 million passenger vehicles production milestone. The feat was celebrated in a unique way where the New Forever range of Tata passenger cars and SUVs came together to create the “50-lakh” formation. These include the Altroz, Nexon, Punch, Tiago, Tigor, Harrier, and Safari.
The company achieved the 1 million production mark in 2004, the 2 million units milestone in 2010, reached the 3 million mark in 2015, and rolled out its 4 millionth car in the year 2020. More interestingly, Tata was able to stride ahead from 4 million cars to 5 million within just 3 years, despite Covid-19 and the semiconductor shortage crisis which plagued the global automotive industry.
To celebrate the 5-million units production milestone, Tata Motors will roll out a celebratory campaign for its customers as well as employees in India. Through the campaign, Tata will deck up its dealership and sales outlets with branded outfits and the signatory mnemonic to mark the milestone. The company will continue month-long celebrations across its manufacturing locations and regional offices.
Commenting on this historic milestone, Mr. Shailesh Chandra, Managing Director, Tata Motors Passenger Vehicles Ltd., and Tata Passenger Electric Mobility Ltd. said:
“Today marks a celebratory moment in the history of Tata Motors as we celebrate our 5-million production mark milestone. This journey, from each million to the next, has been one replete with its fair share of ups and downs. We have been changing India with every new product intervention. Every Innovation was with the idea of building the nation. The brand is respected by its customers for bringing several new technologies and we express our gratitude for the tremendous support of our customers who have made this landmark achievement possible. We owe this milestone to our employees, suppliers, channel partners, and government for their continued support. At Tata Motors, we remain committed to continuously innovate and be a leading stakeholder in moving the future of mobility ahead in India with safer, smarter, and greener solutions.”
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
