The iconic Ambassador car, that was considered as a motoring icon in India and often referred to as the ‘King of Indian roads’ is aiming to make a comeback as an all-electric model.
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According to media reports, Hindustan Motors (HM), the manufacturers of the well known brand of cars, are planning to collaborate with a European electric vehicle manufacturer, with two companies already signed an agreement to seal the partnership. HM with its European partner, will initially produce electric 2-wheelers. Reports also said that the collaboration will be on a 51:49 ratio, where the controlling stake will be with Hindustan Motors.
Hindustan Motors had sold the Ambassador name to Peugeot for INR 80 crore which included the brand and rights, and it is with Peugeot that Hindustan Motors is collaborating for producing electric vehicles, reports added. The new Ambassador electric car will be manufactured in HM’s Chennai plant, which once used to produce Mitsubishi cars. The last Ambassador car was rolled out from Hindustan Motors’ Uttarpara plant in West Bengal in September 2014.
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At one time, the HM Ambassador had the whole Indian auto market to itself with as much as 70% before Maruti and others stepping in. Today things are different but the return of the Ambassador should be good news for many who had memories with it. Originally based on the Morris Oxford series III model that was produced between 1956 and 1959, the Ambassador was a household name in India with the vehicle serving as family car, taxi, police, various government fleets and even ministerial use.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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