Chinese auto giant Geely started the year 2023 with the introduction of a new & simplified logo. The move follows that adopted by various automakers in recent years that have been busy revamping their logo & brand identities going for flat, two-dimensional designs to facilitate the use on digital platforms. Nissan, BMW, Volkswagen, Lotus, Proton, Geely, Kia, Peugeot, Renault, Skoda, Citroen, and Aston Martin are just some of the carmakers to have revamped their logos recently.
Geely says the updated insignia “signifies our all-new brand aspiration to be more open and unlimited in the future.” An evolution of the previous two incarnations of the logo, the latest 2d version features a white ‘grille’ with slender horizontal and vertical lines.
The new logo clearly references the “Innovative Geely 4.0” logo that was being used up until recently. The similarities are immediately apparent as both feature a wide ‘grille’ with six panels as well as a horizontal bar and two vertical lines. This design dates back to 2013 when Geely introduced its “Refined Cars 3.0 Era” logo. Both featured black and blue segments, which represented the “earth and sky, showing the brand’s hope of seeing its products traveling around the world and its ambition to reach for the skies.”
According to Geely, this is the “first step to pursuing smarter and more technological products for our customers.” The company added, “Our new chapter starts here! Let’s expect how it will shine and light up the future!”
A brand new journey begins with the new Geely logo. It signifies our all-new brand aspiration to be more open and unlimited in the new era. Let’s expect how it will shine and light up the future!#geelyauto #geelylifestyle #geelynewlogo pic.twitter.com/ndY7cVswZH
— Geely Auto (@GeelyAutoGlobal) January 1, 2023
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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