Honda Atlas, the smallest of the BIG 3 assemblers, is in hot water amid the current economic crisis, taking the brunt of the heat. In an alarming turn of events, Honda has prolonged its production shutdown until May 15. The company cited supply chain disruption, inventory shortages owing to LC restrictions, and the current economic downturn as the reason behind the move.
Although assemblers have been observing non-production days (NPDs) since August of last year in regular intervals, the current streak of Honda started in March 2023 when the company announced to keep its plant shut from the 9th to the 31st of that month.
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It did, however, prolong the suspension from April 1 to April 15. The subsequent notice specified that the outage will last from April 16 through April 30 thus keeping the plant shut for the entire month of April.
Now the latest notification announced an extension of the production closure from May 1 to May 15. This means that Honda’s assembly plant will be closed for a total of 67 consecutive days (more than two months) by the end of the latest production pause. This will most certainly impede the delivery of in-hand orders and have a significant impact on Honda’s sales and revenue.
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