Maruti Suzuki has announced that it now has over 500 driving schools across India with a presence in as many as 242 cities. First launched in 2005, the Maruti Suzuki Driving School (MSDS) claims to make use of cutting-edge technology to impart the basics of driving to learners while also allowing them to sharpen established skills.
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MSDS centers are set up by Maruti Suzuki in partnership with its dealers. The main highlight of these driving schools are state-of-the-art driving simulators that replicate the Indian driving conditions and facilitate quality training through a hybrid curriculum that includes on-road driving situations. There are also classroom training sessions for students.
According to Maruti Suzuki, the overall driving course is carefully designed with practical and theory courses based on international best driving practices. The curated training sessions educate customers on appropriate road behavior, defensive driving, good samaritan law, traffic rules and regulations and a holistic knowledge overview on basic vehicle maintenance and emergency handling techniques amongst others, the company says.
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While the focus is on equipping proper driving techniques, there is a focus on road etiquette on the move as well. According to Shashank Srivastava, Senior Executive Director for Marketing and Sales at Maruti Suzuki:
“Maruti Suzuki Driving Schools were launched with the core objective of imparting safe driving training and road behavior among customers to make Indian roads safer. Over the years, it has introduced global standards for imparting quality driving training and setting new benchmarks through its advanced training methodology. The MSDS network has around 1500 certified and qualified expert trainers, who have been imparting safe driving training.”
MSDS also offers customized courses to suit the individual learning need of each customer. Apart from running various programs for individual customers, MSDS works closely with RTOs, traffic police, various NGOs, corporate companies, fleet owners and self-help groups to sensitize people and help reduce road hazards. The customers are also given value-added services such as assistance in getting license subject to RTO norms and training in their personal vehicles.
In line with the shift towards digitization, an exclusive MSDS website and mobile app were also launched to provide an enhanced experience to tech-savvy customers. An industry’s first online theory content, which will help customers to take theory lessons from the comfort & convenience of their homes, will also be soon introduced at Maruti Suzuki Driving Schools.
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Since its inception in 2005, MSDS network has trained over 1.7 million people and, by 2025, Maruti aims to train over 2.5 million people through the network.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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