Car logos or emblems are like artist signatures for automakers. Although they aren’t a necessary functional part of the vehicle, yet they do serve their purpose by letting the world know who is responsible for its creation. A logo is a loaded design that is usually iconic, synonymous with a company’s brand, and inspires trust in a product, while also communicating power, reliability, and prestige. Automakers work hard to make the logo/ emblem have a life of its own; thus their customers can take pride in having that logo on their cars.
In most cases, there is a story behind these car logos. Read our earlier article to know more about car logos & their history. Interestingly, however, if you notice there are certain brands available in our market which have different logos on their different models. Below we are sharing some such examples, Let’s find out why this is so.
Changan
Different Changan logo on Karvaan & Alsvin
You might have noticed Changan has two different logos on its cars sold in Pakistan. The one on Karvaan minivan is different than the one you see on the Alsvin sedan. This is because the likes of Karvaan minivan or M8/ M9 pickups are positioned under the Changan commercial vehicle division in China hence the different logo which Changan calls an ‘A’ logo while the blue one which they call a ‘V’ logo is of Changan’s passenger vehicle division.
Proton
Proton X70 and Saga both get a different logo
In 2019, Proton revamped its logo ditching the outer shield while having just a circular emblem surrounding a redesigned tiger head, which Proton says is now “uncaged.” While the new breed of Proton cars such as the X70, X50, and even the facelifted Persona and Iriz wear the new rounder logo, the older breeds of cars such as Proton Exora and Saga, despite getting blessed with a facelift still wear the old shield logo from 2016.
Kia
New & old logos on Kia cars in Pakistan
Like most other automakers around the globe, Kia also revamped its logo earlier this year. The revised logo retains the “KIA” letters but introduces a more modern, angular font which also features a horizontally and vertically symmetrical design. Kia is on the verge of introducing the Stonic crossover in Pakistan which has the new Kia logo on it, however, the existing vehicles rolling off the assembly lines are still wearing the old logo.
Toyota
JDM Toyota with a different logo than the Toyotas sold elsewhere
Like other parts of the world, Toyota is among the most popular car brands in Pakistan. Not just the locally assembled ones, but the imported lot always had a good majority of Toyota cars such as the Premio, Vitz, Platz, Belta, Probox, Axio, Passo, and Fielder to name a few. However, you might have noticed most JDM Toyota cars carry a different logo. This is because Toyota operates a number of parallel branded dealerships in Japan, each having a unique logo, and has been doing this way since mid 1950s. These stores include the Toyota Store, Toyopet Store, Toyota Corolla Store/ Toyota Publica Store, and Netz Store/ Toyota Vista Store /Toyota Auto Store. Cars sold by these branded dealerships often get their own (dealership) logo instead of the regular Toyota emblem.
Various other emblems found on JDM Toyotas
Also in some cases, JDM Toyota cars wear an emblem that resembles the first letter of the name of that model. For example, Premio or Platz has something that resembles a stylized ‘P’, Allion has one that looks like an ‘A’, Corolla has a ‘C’ emblem, Noah gets an ‘N’ emblem, and so on. This is why you often see a different logo at the front of a Vitz, or a Premio, or even a Passo compared to any Toyota sold everywhere else.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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