South Korean brand SsangYong has rebranded as KGM Motors, following the brand’s rescue from bankruptcy by chemical and steel company KG Group last year. This corporate identity change will also introduce a new refined brand color scheme, where white & black replace the current white & blue color palette.
The new worldwide corporate identity sees KGM shifting from its traditional manufacturing-driven business model towards its vision of becoming a new-generation full-mobility business. KGM Global has changed its name for the first time in 35 years as it transforms into a brand for the future.
KGM Global was originally founded as Ha Dong-Hwan Automobile Manufacturing in January 1954, before changing its name to Dong-A Motors in 1977. In 1988, the brand became SsangYong Motor Company. It was sold to electric vehicle startup Edition Motors in 2022, but following a second bankruptcy, KGM Global bought a majority stake in it in 2023.
Related: Remembering the SsangYong Stavic in Pakistan
KGM will expand its model line-up this year with the launch of the Torres compact SUV, which will be available with petrol and electric powertrain options. A new electric pick-up truck is also expected to arrive in 2025.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
