A video of Akio Toyoda, who is the head of the Toyota Motor Corporation and the grandson of the company’s founder Kiichiro Toyoda, driving a Honda HR-V went viral.
Akio is well known for being a car guy through and through, despite the fact that he hasn’t received any recognition from the “Future Is EV” camp. Whether it was his numerous accomplishments in the Nurburgring 24-Hours, his appearance at events in a distinctive Century GRMN, or his campaign to get the company to stop making “boring cars,” he has gained admirers throughout the Japanese auto industry.
Related: Silent Majority is Still Doubtful About EVs, Says Akio Toyoda
In a recent video released by Toyota’s official Japanese PR channel, the clip that has already garnered close to 18 million views and was even reshared by Honda themselves shows Akio (who is also known as Morizo in the racing circuit) driving a Honda HR-V, known as Vezel in the Japanese domestic market.
これなんのクルマですか？#豊田章男#モリゾウ#トヨタ自動車会長#自動車工業会会長#CMに使っていいよ pic.twitter.com/IknB6Dz5ir
— トヨタ自動車株式会社 (@TOYOTA_PR) September 7, 2023
A brief conversation between Akio and someone behind the camera is captured in the video, which was uploaded to X (formerly Twitter). When the Toyota Chairman is asked, “What kind of car is this?,” he enthusiastically replies, “It’s a Honda!” Akio then gives his rival’s product a thumbs-up and a smile, indicating that he likely endorses of it.
ホンダレンタリースとかち さん
VEZEL ありがとうございました次回はもっと長距離で！#豊田章男#モリゾウ#トヨタ自動車会長#自動車工業会会長#VEZEL#CMに使っていいよ@HondaJP @HR_tokachi https://t.co/CsODbbZy61
— トヨタ自動車株式会社 (@TOYOTA_PR) September 11, 2023
In another post, Akio is seen pasting a Toyota GR (Gazoo Racing) sticker on the rear windshield of the Honda HR-V. Both the videos released on X (Twitter) conclude with the camera zooming in on the Honda badge, followed by their “The Power Of Dreams” slogan — a friendly mark of respect from Toyota to their compatriots.
Related: Akio Toyoda Tests Hydrogen-Powered GR Yaris at WRC Stage
Morizo was scheduled to do a demonstration run in the GR Yaris Rally1, which competes in the World Rally Championship. It’s common practice for drivers and navigators to rent road-going vehicles to tour venues before an event, though we’re sure many executives would insist on remaining “on brand” in such a situation. However, it is clear that Toyoda has no qualms about trying out his rival’s products, much less posting about them on their corporate social media.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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