For Automobili Lamborghini, the year 2022 was full of milestones and accolades that mark the Italian supercar maker’s steady growth. Lamborghini continues to confirm positive trends following the inevitable impact of the pandemic that affected nearly every industry. For the past two years, the company has continued its impressive growth not only in terms of sales but also through the awards and certifications received.
In terms of numbers, Lamborghini in 2022 saw the best sales figures ever with 9,233 cars delivered worldwide, an increase of 10% over the previous year. Stephan Winkelmann, the Chairman, and CEO of Automobili Lamborghini, remarked:
“Our trend of growth and development continues, and this shows that our direction is sound and our choices are on the mark. This is the product of well-defined collective assessments that can produce consistent and concrete results. We have been able to carefully and meticulously manage an extraordinary order intake, pursuing a clear strategy with the primary objective of maintaining controlled growth to protect the exclusivity of our brand. 2023 is going to be a year of challenges and changes that we are ready to confront by always pushing ourselves beyond. We now have the opportunity to focus on our next objectives also thanks to an 18-month waiting list, which enables us to look to the future and the upcoming goals with confidence.”
Lamborghini anticipates a further acceleration of this trajectory in 2023 when it will begin to produce its first hybrid cars. The Italian automaker will enter the second phase of Direzione Cor Tauri program: a strategic roadmap unveiled in 2021 that involves the highest-ever investment in the company’s history (1.8 billion euros over 5 years) delivering the hybrid transition and subsequently the transition to fully-electric vehicles.
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In terms of growth, Asia registered the largest +14%, followed by America with +10%, and EMEA with +7% compared to 2021. Sales, in almost all key markets, broke all previous records. This was also thanks to the high reputation the brand enjoys internationally, with the number of dealers increasing from 173 to 180 in just one year and with a presence in 53 different countries.
The United States remains the top market for Lamborghini with 2,721 cars delivered, up 10% over the previous year. This was followed by the Chinese Mainland, Hong Kong & Macau where 1,018 cars were delivered, up 9% over 2021. Germany got 808 cars delivered, up 14% over the previous year, the United Kingdom got 650 cars delivered, up 15% over 2021, and Japan saw 546 cars delivered, up 22% over the previous year.
In terms of models, the Urus super SUV was the most successful product with 5,367 units delivered, up 7% over 2021, followed by an impressive increase of the Huracán sales with 3,113 units delivered, up 20% over 2021. The flagship Aventador which reached the end of its production in September 2022 saw 753 units delivered.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
