Sazgar-BAIC has announced an increase in the BAIC BJ40 Plus Price in Pakistan. The new price will be effective from the 1st of February 2023 on all new orders and bookings. Although the company hasn’t given a specific reason behind the price hike, the decision was most likely taken due to the worsening economic conditions in the country.
Bear in mind the BJ40 Plus is a locally assembled CKD model. Taking to social media, Sazgar-BAIC announced that the BJ40 Plus Price in Pakistan has been increased from Rs 9,295,000 to Rs 9,995,000 rendering an increase of Rs 700,000.
Sazgar launched the BJ40 Plus SUV in Pakistan in late 2021 and despite being in the market for over a year, it has been the slowest-selling product among locally assembled options. The locally assembled BJ40 is powered by a 2.0L turbocharged 4-cylinder petrol engine that develops 218 hp of power and 270 Nm of torque mated to a 6-speed automatic gearbox. Power is sent to either front or all four wheels depending on the variant.
It comes equipped with a dual-tone interior, digital speedometer, detachable roof, dual airbags, ABS+EBD, rear anti-spin differential, 7” touchscreen multimedia system with DVD/ MP3/ AUX/ USB, rear parking sensors & engine immobilizer, etc.
According to the data released by Pakistan Automotive Manufacturers’ Association (PAMA), Sazgar-BAIC has managed to sell only 54 units of the BJ40 Plus in Pakistan. That renders a monthly sales average of a deplorable 9 units a month. The company was supposed to introduce mass-market options such as the D20 sedan & hatchback and the X25 crossover (these were displayed multiple times at the PAPS show) but so far none has been able to see its formal launch.
Now with a price touching Rs 1 crore, the fate of the BAIC BJ-40 Plus SUV is quite uncertain in the market. Do you think the Chinese SUV will be able to survive? Let us know your comments.
A 3d animation professional with over 20 years of industry experience having served in leading organizations & production facilities of Pakistan, an avid car enthusiast and petrolhead with an affection to deliver writings to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com