In the 80s, Toyota had 3 popular sports cars in its lineup. Called as “Three Bros” the Supra, Celica, and MR2 ruled the hearts of many before they were eventually discontinued.
Though Toyota revived the Supra, the other two including MR2 and Celica are yet to make their way back. However, over the course of time, various reports have suggested that the company was considering a revival.
Related: Toyota Developing a Successor to MR2?
Now Best Car, a renowned Japanese motoring media outlet, recently reported that at the 2023 Japanese Rally Championship earlier this year, newly-elected CEO Koji Sato and former boss and current chairman Akio Toyoda each shared comments about their love for the model, with Sato saying, “I want to revive the Celica.”
Toyota would continue to release cars under its performance brand, Gazoo Racing, he added. Hence the new Celica would logically bear the “GR Celica” moniker. However, an insider stated that if the automaker were to start creating the model right now, it would probably take the shape of a fully electric sports coupe.
Related: Remembering the ST185 Toyota Celica GT-Four
Toyota has fallen far behind when it comes to EVs since its only globally mass-produced product is the bZ4X electric SUV while the bZ3 sedan, which is currently only available in China, was extensively developed with BYD’s help. By this point, however, it should be clear that under the leadership of its new CEO, Toyota has intensified its focus on producing EVs and plans to introduce 10 new fully-electric models by 2026.
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