Turkey’s Togg Aims to Enter European Market in 2024

Turkey’s first domestically produced electric car brand Togg aims to enter the European market by the end of 2024, the company CEO Gurcan Karakaş said while speaking to the Turkish-German Economy Forum in Germany’s capital Berlin.

Karakaş said Togg will “enter markets of Scandinavian countries first” adding that that Scandinavian countries are more open to new brands, more open to electric vehicles, and their infrastructure is more widespread.

Related: Turkish Minister Arrived at the Parliament in a Domestic TOGG SUV

Besides, a Togg vehicle was also recently seen in Berlin a couple of weeks ago, the images of which went viral on social media. According to Karakaş, the vehicle was brought to Germany for testing purpose.

Camouflaged test mule of Togg electric SUV in Germany

Having started the project in 2018, Togg began the mass production phase in October 2022 as President Recep Tayyip Erdogan inaugurated the long-anticipated massive manufacturing plant in the northwestern province of Bursa. Togg will go on sale in the domestic market during the first quarter of 2023 with the C-segment SUV, after the completion of homologation tests.

Erdogan launched the Togg SUV in October and took it for a drive

The brand’s CEO, who opened the production plant doors to the group of reporters at the end of November, said that the price of the first model would be announced in February 2023, while Togg will likely hit the roads as of the end of March. Moving on, Togg will produce 5 different models including an SUV, sedan, C-hatchback, B-SUV and B-MPV by 2030 and own its intellectual and industrial property rights.

Related: Turkish TOGG Landed in Argentina for Winter Tests

Industry and Technology Minister Mustafa Varank, who spoke at the “InovaTIM Innovation Contest Award Ceremony,” remarked on Togg’s developments, noting that it has become the locomotive of the system transformation, standing at the forefront of a new industrial revolution that began with the opening of its plant, which stands as a first project in the “Century of Turkey” showcase. Mustafa said:

“Togg, whose intellectual property rights belong to us 100%, will activate new technology-based initiatives. It will enable new unicorns to emerge. It will develop the battery and charging technologies ecosystem in our country. It will contribute to the development of electric motor capacity.”

Related: Initial Details of TOGG Sedan Released

The Turkish automaker aims to produce 1 million vehicles by 2030, with some 30,000 units to be sold for public services through 2035.

Source: Daily Sabah

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