BYD’s new premium sub-brand, Yangwang has officially unveiled its brand logo, that is inspired by the ancient Chinese inscription for “Electricity”.
The brand logo is inspired by the Chinese oracle-bone inscription for “电” roughly interpreted as electricity or power. According to the company, the zigzag shape is the original Chinese character for “electricity” and represents the technology and product line for new energy vehicles (NEVs).
Yangwang was announced by BYD in November, and according to the automaker, the high-end brand is expected to manufacture vehicles within the 800,000 yuan to 1.5 million yuan ($110,280 – $206,763) price range. BYD says the name Yangwang, which translates into “looking up” is not only a posture that reflects human beings’ instinct to be curious and thirsty for knowledge, but also embodies the spirits of courage, fearlessness, and exploration.
Related: BYD Rolls Out 3 Millionth NEV
BYD’s passenger car business currently consists of Dynasty Series, Ocean Series, and Denza– which is a joint venture between BYD and Mercedes-Benz. The Yangwang brand will be the latest addition to this list that will see its formal launch in Q1, 2023.
The first product in the Yangwang lineup will be the R1 electric SUV that is already seen testing under a camouflage wrap, but the speculative renderings have already surfaced the internet. Yangwang R1 will be available in PHEV and pure-electric EV guises with both 5-seat and 7-seat versions on offer.
Related: BYD Yangwang R1 SUV Rendered
According to Chinese media, the Yangwang R1 is expected to be the most expensive BYD ever, with a base price to start at around 800,000 yuan ($111,000 USD/ PKR 2.49 crore).
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
