Changan, one of the leading Chinese automakers has recently disclosed during an investor meeting its accelerated strategic plan to expand into 5 major markets, including Europe, the Americas, the Middle East and Africa, Asia-Pacific, and the Commonwealth of Independent States (CIS).
By 2024, the company aims to establish a presence in Southeast Asia and Europe, with a future goal of entering over 90% of the entire global markets.
As per the information provided, overseas operations will primarily focus on the Changan brand. However, the company will also explore introducing the new energy vehicle brands Deepal and AVATR, as well as the commercial vehicle brand Kaicene at appropriate times.
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Under this plan, Changan Automobile will invest 4 billion yuan in establishing a global right-hand drive (RHD) vehicle production base in Thailand, with production scheduled to commence in 2024. The initial production capacity will be 100,000 vehicles, which will later be increased to 200,000 vehicles after Phase II.
Furthermore, Changan aims to officially enter the European market by 2024, with a sales target of surpassing 300,000 vehicles in major European markets within 2 to 3 years. In terms of products, Changan Automobile aims to share the results of its globalized R&D and supply chain layout with consumers worldwide. By 2025, the company plans to launch no fewer than 30 global products.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
