NIO, a global smart electric vehicle company from China was awarded the internationally coveted Golden Steering Wheel award, winning the ‘Medium and Upper Class’ category with its smart electric flagship sedan, NIO ET7.
Ralph Kranz, General Manager of NIO Germany, received the award at the official award ceremony held at the Axel Springer House in Berlin. William Li, NIO’s Founder, Chairman, and CEO, addressed the guests and jury, while thanking them and the readers for their support.
Since 1976 BILD am SONNTAG, and since 2009, AUTO BILD has awarded the Golden Steering Wheel to the best new cars. Winning the award is considered the most significant honor in the German automotive industry. Moreover, its combination of votes from both readers and an expert jury makes the Golden Steering Wheel a coveted prize for all manufacturers.
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This year, 47 cars across 11 categories were selected, with just 3 finalists from each category being assessed through rigorous tests by the expert jury at the Lausitzring track.
NIO’s success marked the first time a manufacturer won such an award just weeks after its market launch in Germany. According to Tom Drechsler representing the Golden Steering Wheel jury:
“The NIO ET7 surprised – and convinced – virtually everyone on the Golden Steering Wheel jury. Good seats, fine haptics, top-notch overall performance, and NOMI (World’s first in-vehicle artificial intelligence) is amazing. It can glide effortlessly and deliver high-performance thanks to the wide range of driving modes available.”
On behalf of NIO users and the wider NIO team, William Li expressed his gratitude to the readers who voted for the ET7 and the jury members for their recognition. He said:
“Designed in Germany and engineered around the world, NIO ET7 is derived from NT2, our second-generation product platform, and perfectly showcases our philosophy of ‘Design for Autonomous Driving.”
NIO ET7 was launched in Germany, the Netherlands, Denmark, and Sweden on 7th October 2022, following its market entry in Norway, with deliveries commenced on 17th October. According to Ralph Kranz:
“The positive feedback we have received during test drives and from NIO users over the past weeks confirms that we have a very convincing electric vehicle ready to compete with the best. This prestigious award once again proves this.”
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The ET7 is a smart electric flagship sedan with over 100 standard comfort, safety, and smart features. Its exterior, cabin space, digital cockpit, performance, and autonomous driving technology aim to deliver the ultimate experience. NIO ET7’s WLTP range is up to 445 km with the 75 kWh Standard Range Battery and 580 km with the 100 kWh Long Range Battery. Carrying over 1,000 TOPS computing power, the ET7 defines the new standard for premium electric vehicles.
A computer animation professional with over 23 years of industry experience having served in leading organizations, TV channels & production facilities in Pakistan. An avid car enthusiast and petrolhead with an affection to deliver quality content to help shape opinions. Formerly written for PakWheels as well as major publications including Dawn. Founder of CarSpiritPK.com
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