Chinese cars are more frequently seen on UAE roadways now than they were a few years ago. There are 6 factors that are influencing the success of Chinese automakers, outlined by experts from Glasgow Research & Consulting. Below are some excerpts from their research findings.
Competitive Pricing
One of the key ways that Chinese vehicles are distinct from other brands is through their competitive pricing and outstanding value. A wide range of customers has been drawn in by the affordability of Chinese cars, especially those looking for dependable mobility at a cheap price.
Chinese automakers have intentionally positioned themselves as a more affordable option to well-known names in the industry, luring buyers who are on a limited budget.
Diverse Product Portfolio
Chinese automakers have made significant investments to diversify and widen their product lines. These days, they have a large selection of cars, including sedans, SUVs, crossovers, and electric versions. Chinese automakers now have a wide range of alternatives available for both individual purchasers and fleet owners, allowing them to respond to various client preferences and market niches.
Improved Quality and Technology
Chinese automakers have made considerable advancements in the technology and build quality of their cars. To keep up with the standards set by global rivals, they have concentrated on improving reliability, safety features, and overall build quality.
Related: Chinese Cars Invade the Gulf Market
Chinese automakers have been able to attract to tech-savvy customers in the UAE by combining cutting-edge technology and innovative features like touch-screen infotainment systems, advanced driver-assistance systems (ADAS), and connectivity options.
Strategic Partnerships and Localization Efforts
Chinese OEMs have formed strategic alliances and cooperation to establish a larger presence in the UAE’s auto market. They have effectively marketed and distributed their vehicles by working with regional distributors and dealerships, utilizing the knowledge and networks of their partners.
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In order to enhance their presence and gain the trust of their customers, Chinese automakers have also concentrated on localization initiatives, such as setting up production facilities and after-sales service centers.
Focus on Electric Vehicles
Chinese automakers with an electric vehicle (EV) lineup are performing successfully because of the UAE government’s focus on sustainability and protecting the environment.
By launching reasonably priced electric vehicles with competitive performance and drive range, Chinese manufacturers have taken advantage of this opportunity. They have established themselves as major players in the UAE’s transition to a greener future thanks to their capacity to provide dependable and affordable EVs.
After-Sales Support and Warranty Programs
Chinese OEMs have put a lot of effort into enhancing their warranty and after-sales service policies in order to address concerns regarding maintenance and spare parts availability. They have won the trust of customers and assisted in dispelling earlier concerns about owning Chinese cars by collaborating with trustworthy service providers and providing affordable warranty packages.
In conclusion, the expansion of Chinese automakers in the UAE market is a result of their aggressive pricing, elevated standards of quality, a wide range of product offers, and clever alliances. Chinese manufacturers are well-positioned to increase their market share in the coming years as they continue to spend on R&D, technology innovation, and local production facilities.
Source: Consultancy-ME
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