Changan Launch New Sub-Brand Zhuge in China

Changan has introduced a new sub-brand called Zhuge in China. Dubbed as “Zhuge Intelligence” Changan under this newborn brand, will be developing three core experiences, namely “Zhuge Interaction”, “Zhuge Intelligent Driving”, and “Zhuge Ecosystem”, so as to endow its new vehicle models with high-level intelligence features.

Related: Changan Officially Teases New Off-Road Pickup Truck

Changan has been quite generous with sub-brands lately. Earlier, the Uni family and the Avatr brand managed to separate from the parent brand. Then Shenlan, Lumin and Bovyn were introduced, and now it’s time for Zhuge. The new brand is named after Zhuge Liang, who is recognized as the most accomplished strategist of the Three Kingdoms period.


At the launch event, Changan also unveiled a new concept, the CD701. With cross-coupe styling, the CD701 features a sealed-off grille with an unmistakable C-shaped daytime running light strip on both sides. The fastback-style roofline and the five-spoke petal-like wheels indicate a low air resistance of the vehicle. The design of the taillight cluster echoes that of the front.

With a minimalistic design, the interior adopts a light-colored theme to create a sense of comfort and elegance. The futuristic steering wheel and the massive main screen at the center console will attract many tech-savvy buyers. According to Zhu Huarong, chairman of Changan Automobile, the CD701 is the automaker’s first “new model” to ride on its super digital platform for smart cars called “SDA”.


The company is expected to launch more than 20 new intelligent electric vehicles within the next five years, and 11 new products including coupes, SUVs and MPVs will be released in the next three years, the company said. Zhu Huarong also shared his insights on the automotive industry and his plans for the future development of the company. He said:

“We will focus on intelligent products, manufacturing and management. We are firmly transforming into an intelligent low-carbon mobility technology company. By 2025, we will have successively launched more than 30 new intelligent network-connected products.”

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